I examine how Apple's iTunes business model transitioned from a break-even service meant to drive iPod sales into a profitable platform. By renegotiating credit card fees and music label agreements, Apple eventually secured margins of roughly ten cents per song.
Update: 24 Apr 2007 – Looks like Apple is making money on iTunes after all. They’ve renegotiated agreements, especially with credit card companies, and make as much as 10 cents per song.
I analyzed the economics of Apple’s partnership with Pepsi, which offered 100 million free song downloads. I considered royalty costs versus marketing value, concluding it was a brilliant strategic move by Steve Jobs to drive iTunes adoption.
I found a comprehensive archive of Apple advertisements hosted by a Penn State faculty member. It is a useful resource for revisiting classic tech marketing campaigns and historical product launches from the company's iconic past.
I'm surprised Apple's music store sold one million songs to Mac users in its first week. At 99 cents per track, I don't see why consumers prefer it over the free alternatives found on P2P networks.
A brief appreciation of an astonishing engineering feat: rendering Bad Apple in Minecraft at full original resolution and frame rate.
Apple is launching Mac OS X, a major update built on a UNIX foundation. This transition brings advanced stability, memory management, and multitasking to the platform, replacing the aging classic Mac OS architecture.
Comments
drew15 Feb 2011 2:08 am:
it obviously does its a company from what revenue they get get say 1.5 B they would give alot to companies (who then takes some and gives it to the artists) and they’re left with around 500 M and then thats what they earn
Comments