AdReady has a neat idea: pop up advertisements near the mouse pointer, when the mouse is sitting idle. Cool. But I don’t want anything popping up when I’m reading! Besides, since this is an easy idea to copy, I doubt they should have it as their USP.
Ads when idle
I'm skeptical of AdReady’s concept to trigger pop-up ads near the cursor when the mouse is idle. While it's a novel mechanism, it would interrupt my reading and seems far too easy for competitors to replicate.