Why ad agencies do not advertise

I examine why advertising agencies rarely use mainstream media to market themselves. I wonder if they prioritize niche B2B channels or if it's an industry quirk that those selling visibility for others often choose to remain invisible.

Wed, 3 May 2006 • Links

Why Don’t Ad Agencies Advertise?

Comments

Sai 4 May 2006 10:39 pm: Thats hogwash Anand. Just my opinion.
Sudheer 5 May 2006 5:50 am: Seems more like a crib article more than one which gives answers…
S Anand 5 May 2006 6:09 am: I wonder, though: isn’t it true that ad agencies, in general, don’t advertise? Why is that?
Sai 15 May 2006 11:16 pm: Don’t you think the reason they do not advertise in mainstream media like newspapers & tv is that it is catered to the b2c crowd. But i have always thought that Ad firms do advertise in magazines and such read by decision makers, thought that was the case.
S Anand 17 May 2006 12:27 am: Quite possible. Even so, it looks like they advertise less than other industries. And that is odd…