I emailed My Year in 2021 to ~2,700 people. It had 3 experiments. Do friends open my mail more than strangers? I split the list into 2 groups: My contacts: ~1,000 people I knew (I’ve mailed them) Strangers: ~1,700 people I didn’t know (I’ve never mailed them) My guess: strangers would open the mail 30% less often. Reality: They opened it 40% less. 50% of my contacts opened the mail, vs only 28% of strangers. ...
I met Leonard Payne, The Priest, Andrea Casalotti and Scott Caplan at the London Marketing Soiree. Quite a diverse bunch of people. Leonard quoted Seth Godin on something neither he nor I will never forget. They say, if a website is well designed, people will find what they want. That’s not true. Think of the visitors as monkeys, wearing a ‘Big Red Fez’, going itchy on the keyboard. What’s the one thing on the monkey’s mind? ...
Amul ad hits. Comments BINDU NAIR 8 Dec 2011 12:50 pm: LOVE THE JINGLE OF THE AD UTTERLY BUTTERLY DELICIOUS AMUL
Letters to the Editor. Except that they’re a marketing campaign. By the President, no less. via Scripting News
Indian TV commercial storyboards. The plots of several TV ads, in pictures and words. via Someplace Simple
Where do you want to go today?