I met Leonard Payne, The Priest, Andrea Casalotti and Scott Caplan at the London Marketing Soiree. Quite a diverse bunch of people. Leonard quoted Seth Godin on something neither he nor I will never forget.
They say, if a website is well designed, people will find what they want. That’s not true. Think of the visitors as monkeys, wearing a ‘Big Red Fez’, going itchy on the keyboard. What’s the one thing on the monkey’s mind?
Where’s the banana!?