online-advertising 6

While on the subject of free, Christophe’s little experiment on the value of words via Google lists “free” as the most valuable word, at $7,500 a day.

Read about the guy who hacked phones by whistling a perfect 2600Hz tone while watching the most intrusive ad format I’ve seen so far – animations floating around in the background. This is the first ad that forced me to click on it. Result: I’m going to avoid such sites. I still like Google’s concept: give ads only to those who ask for them – and keep them seperate.

I opted out of many popup ads. Not that I particularly mind them… I just wanted to test out the code.

A new look for News.com. It’s supposed to make ads more clickable. Personally, I don’t think so.

Free PCs are dead. Freebies are dying, since online advertising is dying. Now, Altavista’s free ISP died. Is this the beginning of the end for free ISPs in India? For that matter, is this the end of free everything? No. Free software thrives (Opera will be free). Why is that?

A paper at eLab talks about how CDNow prices its online advertisements. It argues that CPM is an archaic model, and measuring advertisement performance is more important.