Sony Universal Warner and EMI the worst companies in 2007
I'm tracking the RIAA's win as the Worst Company in America 2007. This highlights the industry's poor reputation, driven by the actions of its major members: EMI, Sony, Universal, and Warner Music Group.
I propose hurting the RIAA by referencing its member labels—Sony, Universal, and Warner—directly in negative articles. This strategy leverages brand damage to pressure specific companies into leaving the organization to protect their own reputations.
I found this analysis of Sony's 2003 strategy in The Economist. It outlines the company's plan to integrate consumer electronics with digital media content and explores their vision for a connected digital lifestyle.
I checked out Sony Entertainment's site and found their impressive archive of broadband content. It features a great collection of trailers and television interviews, providing a high-quality look at their digital media offerings.
I shared a video demo of Sony's digital desktop, which projects an interactive interface onto a physical desk surface. The system enables seamless drag-and-drop actions between digital files and physical paper to merge workspace environments.
I attempted to locate the RIAA's contact details following a John Hargrave prank, only to find their website riddled with broken links and a total lack of accessible contact information, even through targeted Google searches.