Turning Generic Gifts Into Joy with AI

In 2001, I received a campus interview invitation from BCG. It opened like this: Dear Anand, We’d like to invite you to an interview on … We were impressed by your … … and went on to share 2-3 phrases about what they liked about my CV. A dozen of us got similar letters – each personalized! That was cool. Two decades later, I still remember it. It showed care and competence – care enough to personalize for each candidate, competence to pull it off at scale across campuses. ...