Increasing calendar effectiveness by 2X

I took a 2022 goal to be 10X more effective. In Jan, I managed 2X. Here’s how.

What is effectiveness?

I don’t know. I’m figuring it out.

But to start off, I measured the number of people my actions directly impact. For example:

Clearly, the impact is not equal. But it’s a start.

How to measure it?

Since Dec 1, I categorized all my Outlook calendar entries into one of these categories:

Red is “low reach”. Green is “high reach”. This is what 6-10 Dec 2021 looked like:

I continued this for 8 weeks.

Did effectiveness increase?

In Week 1, I reached 30 people on average. This was the control week.

In Weeks 2-3, the reach increased from 30 to 77. In Weeks 4-8, it settled at 64.

So, yes, effectiveness increased. in Jan 2022, I reached twice as many people per week as when I started off.

I didn’t measure quality/impact. One-on-one coaching has more impact than a lecture. Reach is just a crude first approximation for effectiveness.

How did this happen?

What gets measured, improves. I’d categorize each entry on my calendar. This enabled 3 things:

  1. I’d try to remove low-reach (<50 reach – red) items. This reduced rom 45 to 29 hours a week.
  2. I’d try to add high-reach (>= 50 reach – green) items. This increased from 12 to 18 hours a week.

So, I now have 10 more hours of “me time” every week, while I still reach 2X as many people.

What next?

I’m exploring better measures of effectiveness. I believe:

  • Effectiveness is goal alignment. It’s personal, and purely a function of your priorities.
  • Effectiveness is multipled by assets. Actions that create assets improve effectiveness.

Once I discover a robust measure, I will to re-categorize my calendar and re-run this experiment.

If you use a measure of effectiveness of impact, please let me know — I’d love to learn from that.

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