Memorable explanations
Our brains remember some things better. Explaining that way makes it stick. Here are the eight things, most important first, that help you: Structure explanations memorably: Face. You remember faces before facts. So cast characters: “Imagine you’re a courier carrying a packet.” Prefer archetypes to real names — less baggage, more imagination. Place. You’re reading down a list now — and the top feels more important. That’s spatial wiring. Turn any concept into a map. Use higher, deeper, nearer, inside, … Tale. You read #1 and #2 first because they came first. Your brain built a cause from that sequence. Time creates cause for free. “Because” makes anything believable. Scale. “Two feet tall” lands instantly. “60 cm” forces you to convert. Your brain doesn’t measure — it compares. Give it reference objects, not just numbers. Deliver explanations memorably: ...