Google Calendar screenshots
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Packaging can make a huge difference to products. It really hit me when I saw this bottle of Heinz’s ketchup. My two big problems with normal ketchup bottles are: (a) the sauce spills to the side of the bottle and sticks to the cap, and (b) it’s tough to pour the last bits of sauce — you have to hit the bottle a lot.
Now, I didn’t know I had these problems. But when I saw this bottle, it hit me. You keep the bottle upside down — so it’s easy to pour the last bits of sauce. And they way the nozzle valve is designed, the sauce doesn’t stick to the cap. Perfect! Since then, I don’t buy any other ketchup bottle. Even if I WANT ketchup, I don’t buy it unless I get this bottle. Packaging made be brand loyal. (Caveat: I’m not REALLY brand loyal. I’d buy any ketchup with this packaging. But only Heinz has it right now.)
The same thing with honey. The same packaging with honey gives me a third advantage. I can drink a bit of honey directly by holding up the bottle over my mouth and squeezing it. Plus, I don’t need a spoon. Because of this, my consumption of honey has shot up to 1 bottle of honey every month. Further, I have started spreading honey over ice cream these days. Note: packaging changed my eating pattern.
So, impressed by all this, I wandered around superstores, exploring the innovations in packaging (mainly in food). I will shortly blog about that. In the meantime, here are some innovative packages introduced around when Heinz’s inverted ketchup was.
Speed up your torrents. Particularly, get rid of the Event ID 4226 problem.
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The Personal MBA. John Kaufman says reading (and practicing) these 42 books should be as good as any MBA (and that an MBA is, perhaps excessively, expensive). Some of these books are worth a read in any case.
Master Yourself
Manage Your Life and Work
Learn the Fundamentals
Strategic Thinking
The Only Thing Constant is Change
Masters of Management
The Finest Minds in Business
Dollars on the Books
Numbers and Negotiations
Operational Effectiveness
Form and Function
Project Management and Marketing
Do Your Own Thing
Speak Your Mind
The Delicate Art of Human Relations
Sell, Sell, Sell!
Economics and Worldviews
Businesses, Past and Present
Rules and Morals
Analyze This
Voices of Experience
Beautiful people are paid more because of a positive feedback mechanism. Employers expect them to perform better. They expect themselves to perform better. And these come across.
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On a related note, 60% of the search queries that lead to my site this year were Calvin and Hobbes quotes. “i can’t help but wonder what kind of desperate straits would drive a man to invent this thing.” topped the list (Calvin referring to a yo-yo), with i always catch these trick questions following closely.
People searching for Excel related stuff were next (20%): excel indirect(address(, row() excel offset address and the like.
A few were also looking for me by name or school (10%).
The last 10% ranged from the puzzling to the bizarre, including these gems.
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Martijn’s Calvin and Hobbes Extensive Strip Search is back. It doesn’t let you search the quotes themselves, but a (pretty detailed) description of each cartoon instead. (Mine searches Calvin and Hobbes quotes).
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The seven plus or minus two rule. That’s all your brain can remember.
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