The courage to be honest
Some months ago, I was working with a client who wanted to set up a website with social commerce elements. (That’s Web 2.0 in fancy words.) They only seemed to have a very rough idea of what they wanted, so asked them right at the start of the meeting: “Why do you want social commerce?” Their answer was interesting, and one that I had not expected. They said, “We want to project the image of an honest an open organisation.” ...