The most interesting statistic however, was that while the top 10 searches were thousands of times more popular than the average search, these top-10 searches represented only 3% of our total volume. 97% of our traffic came from the long tail: queries asked a little over once a day.
Search is a long tail business and that is the source of its power and profit. Read Chris Anderson’s Wired article
Long tail of software
Explore how search engines derive power and profit from the long tail. While top queries are popular, 97% of traffic often comes from niche, low-frequency searches, illustrating the significant economic value found in the distribution's tail.
Comments