I tested the best ways to mail people
I emailed My Year in 2021 to ~2,700 people. It had 3 experiments. Do friends open my mail more than strangers? I split the list into 2 groups: My contacts: ~1,000 people I knew (I’ve mailed them) Strangers: ~1,700 people I didn’t know (I’ve never mailed them) My guess: strangers would open the mail 30% less often. Reality: They opened it 40% less. 50% of my contacts opened the mail, vs only 28% of strangers. ...