branding on S Anand

Software Naming Has Power

Tue, 17 Mar 2026 09:08:54 +0530

Software naming has power.

I first became aware of this when a friend commented how much he enjoyed starting Windows 3.

“Win,” he said. “I just love typing that!”

I felt this this again recently with just.

just lint

Can you feel it?

just build

Actually, I just like to say “Just…”

just test

How Google was named Google

Fri, 07 Jul 2006 12:00:00 +0000

5 different stories about how Google was named Google. This is mentioned as the probably correct version:

“Lucas Pereira: ‘You idiots, you spelled [Googol] wrong!’ But this was good, because google.com was available and googol.com was not. Now most people spell ‘Googol’ ‘Google’, so it worked out OK in the end.”

Comments

OverSkies 11 Dec 2008 8:29 am: Google’s founder’s son’s first words were : google.That is why they named it google

Why ad agencies do not advertise

Wed, 03 May 2006 12:00:00 +0000

Why Don’t Ad Agencies Advertise?

Comments

Sai 4 May 2006 10:39 pm: Thats hogwash Anand. Just my opinion.
Sudheer 5 May 2006 5:50 am: Seems more like a crib article more than one which gives answers…
S Anand 5 May 2006 6:09 am: I wonder, though: isn’t it true that ad agencies, in general, don’t advertise? Why is that?
Sai 15 May 2006 11:16 pm: Don’t you think the reason they do not advertise in mainstream media like newspapers & tv is that it is catered to the b2c crowd. But i have always thought that Ad firms do advertise in magazines and such read by decision makers, thought that was the case.
S Anand 17 May 2006 12:27 am: Quite possible. Even so, it looks like they advertise less than other industries. And that is odd…

Amul ad hits

Mon, 14 Mar 2005 12:00:00 +0000

Amul ad hits.

Comments

BINDU NAIR 8 Dec 2011 12:50 pm: LOVE THE JINGLE OF THE AD UTTERLY BUTTERLY DELICIOUS AMUL

Google on Word Spy top 100

Thu, 27 Feb 2003 12:00:00 +0000

Word Spy’s top 100 words has Google on top right now, probably because Google asked them not to verbify them.