Apple also announced a promotion with PepsiCo Inc. starting in February in which 100 million winning bottle caps on certain Pepsi drinks grant the winner a free song.
When I read that, I said, “That’s 99 million dollars!”
Then I said, “No, it costs just the royalty… which may be a fixed cost anyway.”
Then I figured, “Lots of people will buy Pepsi. Maybe Pepsi paid Apple for it.”
Smart move, Jobs.